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如何用外贸英语与客户谈判达成交易?

fochier分类:语言来源:贸管家

如果你是一名从事外贸的人员,你可能经常需要用英语与客户进行谈判,以达成交易。那么,你应该如何用英语达成交易呢?本文将为你提供一些外贸英语达成交易的常用语和技巧,帮助你提高你的谈判效果和交易成功率。

首先,你需要明确你的内容主题和关键词。内容主题是你想要达成的交易的核心,关键词是你想要突出的交易方面或优势。例如,如果你要达成一笔服装的交易,你的内容主题可能是“服装”,你的关键词可能是“quality”(质量)、“price”(价格)和“delivery”(交货)。

其次,你需要结合内容主题和关键词,编写一个简洁、吸引人的开场白。开场白是你建立谈判氛围和信任的关键,所以你要尽量用礼貌、友好的语言,介绍自己和公司,表达你的合作意愿和目标。例如:

Hello, I'm Tom from ABC Trading Company. We are a leading exporter of garments in China and we have been doing business with many countries for over 10 years. We are very interested in your products and we hope to establish a long-term and mutually beneficial business relationship with you.

第三,你需要根据内容主题和关键词,编写一个详细、有说服力的发盘或还盘。发盘或还盘是你展示你的交易条件和优势的地方,所以你要尽量用具体、准确、专业的语言,说明你的产品或服务的功能、性能、规格、价格等信息。同时,你也要用适当的委婉或强调词,使你的发盘或还盘更有说服力。例如:

We can offer you our latest designs of coats at the price of $50 per piece FOB Shanghai. They are made of high-quality wool and have fashionable styles and colors. They are very popular in the European market and we have received many positive feedbacks from our customers. This is a very competitive price and we can guarantee the quality and delivery.

We appreciate your offer of $40 per piece CIF London, but we regret to say that it is too low for us to accept. Considering the high quality and prompt delivery of our products, we think our price of $50 per piece FOB Shanghai is reasonable and fair. We hope you can reconsider your offer and give us a more favorable reply.

第四,你需要编写一个简单、礼貌的结尾。结尾是你总结谈判和促进交易的地方,所以你要尽量用积极、热情的语言,重申你的交易优势和价值,并邀请客户与你保持联系或下单。例如:

We are confident that our products will meet your needs and expectations. They are products that combine quality, price and delivery in one. We hope you can accept our offer and place your order as soon as possible. If you have any questions or requests, please feel free to contact us at any time. We look forward to hearing from you soon.

这样,一个外贸英语达成交易的文章就完成了。当然,这只是一个示例,你可以根据不同的产品和客户,调整文章的内容和风格。但是,只要遵循以上四个步骤,你就可以写出一个有效、专业、有吸引力的外贸英语达成交易文章。

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